The Hafenpark Quartier development has given Frankfurt a vibrant neighborhood brimming with energy. And in addition to expanding our range in the city, our new hotel gives Scandic a great opportunity to continue expanding into large German cities. We think there’s no better place for us to turn our vision of the next generation of conference hotels into reality.

Scandic Frankfurt Hafenpark is first and foremost an event venue with hotel rooms. Our goal is to give guests as much freedom as possible to plan their events and make even unusual requests possible. Together with my fantastic team, I’m proud to open our doors today to create world class hotel experiences for all our guests.

I’m extremely proud that for more than 20 years, we’ve had such a great focus on and commitment to knowledge and leadership development at Scandic. Developing and nurturing our team members lays the foundation for how our company feels and performs and creates strong, effective leaders. Together with the Executive Committee and our leadership development managers, I am convinced that this year’s talents will go far at Scandic and that in the future, they will continue to stand firmly during both ups and downs

Now more than ever as we experience major shifts in the world around us, it is of the utmost importance to develop skills and continue our extensive work to shape the leaders of the future. Training is an area where we invest significant amounts of time and energy to create the right conditions for people to succeed within the company and as leaders as well as personally. We’re now offering these talents a smorgasbord of knowledge and in seven months, we’ll have 24 new employees prepared to take on leadership roles at Scandic

I am happy that Thérèse is joining us as Chief Commercial Officer and member of the Executive Committee. Both Scandic and the hotel market have recovered quickly after the pandemic and with two record quarters behind us, it’s now time to accelerate our commercial development to further strengthen our leading position in the Nordic countries. Thérèse’s strategic expertise and broad operational experience in business development and establishing international brands will strengthen our commercial organization and offering. That she already knows Scandic well and is engaged in the company is very positive and another reason why Thérèse is the natural choice for us

I feel honored and excited that Jens asked me to take on a more operational role. Scandic has a leading and well-established brand in the Nordic countries, and the company came out of the pandemic as a stronger organization with a very exciting future. I look forward to contributing to further strengthening Scandic’s commercial development and accelerating the transformation within areas such as digitalization to create even better customer experiences and strengthen Scandic’s brand in new and existing markets

In recent years, with Anna Spjuth at the helm, Scandic’s commercial unit has done a fantastic job of optimizing our efforts to make it through a difficult time in the company’s history to deliver a record profit during the fall. I am extremely grateful for Anna’s contributions and dedication, and I wish her all the best going forward

The hospitality industry has had a tough time, but the fact that guests have returned so quickly is clear proof that people want to travel, meet and get together. This is why we’re so happy to be increasing our visibility again and launching a joint campaign in all of our markets – the first in quite some time

A hotel night doesn’t always have to involve a long journey or huge cost. Sometimes, it can be a way to take a break from everyday life so you can energize yourself or enjoy better relationships. Through this campaign, we want to open ourselves to new guests – offer them a glimpse into our world, arouse curiosity and convey a more emotional image than we have before

It feels fantastic to be working with Scandic, a brand that is highly trusted and that enjoys wide recognition throughout the Nordic countries. A hotel stay is so much more than just a bed to sleep in – it’s your home away from home when you’re traveling, a friend in a city where you may not know anyone. With this new communication approach, we’re aiming to convey this and create a stronger bond with guests who may visit Scandic less often

Die Macherei is a district for movers and shakers – a creative place where ideas are brought to life. Munich is also an important strategic location for us, so it’s exciting to be opening Scandic’s first hotel in the city. We’re continuing our growth strategy of expanding in Germany’s largest cities. Scandic München Macherei complements our German portfolio at a time when leisure and business travelers have returned in large numbers to our hotels

I’m very much looking forward to bringing a new type of hotel experience to Munich. We’ve placed great emphasis on creating a sense of community here at Scandic München Macherei and in addition to chic and comfortable hotel rooms, we offer spacious lounge areas for relaxing, coworking, socializing and for private events and seasonal usage, a rooftop terrace with a stunning view of the Alps. Together with my outstanding team, we’re ready to welcome guests to enjoy truly great hotel experiences

We are very happy to have had this opportunity to open a new Scandic hotel in Ski. This agreement will strengthen our position in the region surrounding Oslo, which is undergoing rapid development, and at the same time create an exciting new meeting place for people who live and work in the city

We see great potential for hotels at public transport hubs. Together with Scandic, we are developing a hotel property that will have a high environmental performance and we’re extremely happy that Ski is being added to the list of cities where we’re establishing hotels

We are delighted to open a new hotel during a period when we’re seeing good development in the Helsinki region where activity levels have returned at our hotels. Scandic Helsinki Hub is a splendid addition to our existing hotel portfolio in the capital as both domestic and intra-Nordic leisure and business travelers are back in our hotels

We want to be a hub where people from all around the world can meet and spark new ideas. We’re opening with a close to 100-strong international team and I’m extremely excited to welcome guests from all over to this fantastic hotel and extraordinary building

As the name implies, Scandic Spectrum offers a wide variety of experiences. Our vision is to be a dynamic and welcoming hotel both inside and out. I’m extremely proud today to be opening this fantastic hotel with my 130-strong team. We can’t wait to welcome guests and locals to stay or just hang out with us and perhaps spend the day in our spa, sip a craft cocktail on the rooftop terrace or meet friends for a social dining experience

As the largest hotel operator in the Nordics and based on many years’ experience running hotels, we see great potential in this new and different hotel. The hotel offers a wide range of experiences whether you’re on a weekend getaway in Copenhagen, looking for a unique conference venue or just want to enjoy our spa facilities or a social happening

Sustainability has played an important role at Scandic since the start and as the largest hotel company in the Nordics, we also have a responsibility to constantly develop and set a good example for the entire industry. I’m proud that sustainability is integrated in all aspects of Scandic Spectrum, especially at our unique restaurants that demonstrate how we can be a part of the solution without compromising on quality

We’ve had an good dialogue with Munkebjerg Group and we are very happy to have the opportunity to take over this fantastic hotel. We are already familiar with the region, a popular area that attracts business and leisure travelers alike and where we see continued strong hotel demand. By welcoming this new hotel to the Scandic family, we see great opportunities to continue developing the hospitality industry in the area

We are pleased to have entered into a partnership regarding Hotel Opus Horsens with Scandic, a skilled hotel operator that shares our values. After 50 years of running hotels, it’s great to be able to take a step back and instead manage the property with Scandic as tenant

This marks the beginning of a new era for Scandic Holmenkollen Park. The hotel has a history that stretches back 128 years, and by renovating and modernizing it, we’re well prepared for the future. Scandic Holmenkollen Park has a unique location high above Oslo and we are very much looking forward to welcoming our first summer guests

Scandic Holmenkollen Park is ideally located where the city meets the great outdoors, which means it attracts a wide target group. At a time when many people want to vacation in Oslo, it is a privilege to reopen the hotel and at the same time make 376 more rooms available in Oslo’s hotel market

It is with great pride and joy that we’re reopening this hotel gem today. This is the largest renovation we’ve ever carried out and the result is a state-of-the-art hotel that not only stands out in Norway, but also internationally

We now have a hotel that is well equipped for the future, and I have great faith that the new Scandic Holmenkollen Park will make it even more attractive and exciting to visit our capital

Together with my fantastic 180-strong team, I’m thrilled to be opening a hotel that will take Gothenburg to new heights – a place where guests will be able to enjoy a taste of Miami on the roof at Above and the ideal venue for meetings both grand and intimate. I feel great pride knowing what Scandic Göteborg Central will bring to Gothenburg. Our important task is to create memorable experiences for guests and locals, especially now that the city is gearing up for its largest event season yet

It’s great to be opening Scandic’s 89th hotel in Sweden in Vasakronan’s spectacular building at the same time as we are creating more than 180 new jobs in the city. Gothenburg is an important market for us and I think that opening Scandic Göteborg Central sends a clear signal that we are committed to continuing to create great experiences and even more reasons to visit the city

Scandic Nørreport doesn’t just mark the opening of a new boutique hotel with a great location and fantastic rooftop bar, it also marks the beginning of a busy summer during which we’re looking forward to welcoming Nordic travelers back to Copenhagen again. The size and design of the hotel suit this part of the city and will strengthen our position in the hotel market in Copenhagen as we offer guests a new and slightly different type of Scandic hotel experience compared with our existing portfolio in the capital

It feels great to bring a new Scandic hotel to Copenhagen. Together with my entire team, I’m looking forward to welcoming guests to a hotel with a distinct international yet local atmosphere where they can enjoy spectacular views from the rooftop bar and end the day with a great night’s sleep in one of our 100 rooms

Meeting the Nordic Swan Ecolabel’s new requirements shows just how ambitious Scandic is in taking responsibility for protecting the environment and addressing climate change. Scandic has focused on sustainability for many years and the Nordic Swan Ecolabel is one of the most important tools in this process. I hope that other hotels will be inspired by Scandic and follow suit

It’s fantastic to finally open the doors to Helsingborg’s newest hotel – a unique place to meet and stay for locals and far-flung guests alike. Scandic Oceanhamnen will have a central place on Helsingborg’s hotel map, not least with its spectacular rooftop terrace and relaxation area on the top floor – a space that residents, businesspeople, hotel guests and locals will be able to enjoy. Along with my team, I am very proud to be opening a new venue where people can meet, eat, enjoy the view and get a good night’s sleep with as little environmental impact as possible

Scandic Oceanhamnen is a milestone in our hotel portfolio. For us, it is important to not only look at a property’s environmental impact and longevity, but also ensure that we have as little impact as possible and address all aspects of environmental, social and economic sustainability. Scandic Oceanhamnen will also allow us to test new sustainability concepts that will hopefully become the standard and further strengthen our position when it comes to sustainability

We’d been looking at expanding in Helsingborg for some time, and when Oceanhamnen and our real estate partner Granitor appeared on our radar, we felt it was the perfect fit. Helsingborg is an important driver in one of the Nordic region’s largest labor market regions, and we see a positive dynamic in the constellation of leisure and business travelers who travel to or pass through Helsingborg every year

This fantastic hotel will consolidate our position as a leading hotel operator in Northern Norway and not least in a growing Tromsø. We already have two well-established hotels in the city, and our new hotel in this new district will be an attractive meeting place that will strengthen our hotel offering for leisure travelers in a region where we see that demand for hotels is increasing

April 5 is the historic day we’re closing the doors of our old hotel and opening the doors of Scandic Kiruna in the new city center. I speak for myself and my team members when I say that it feels great to welcome guests, visitors and residents of Kiruna to the new hotel. Scandic Kiruna is an important piece of the puzzle in starting up the new city center. Now, together with the local business community, we have the important task of increasing the influx of domestic, international and leisure travelers to Kiruna

Kebnekaise in all her winter beauty – that was my inspiration. One side of the building is soft and smooth as if polished by a retreating glacier as it rises upwards, while the opposite side is more rugged. At the bottom, there’s a comfortable base camp and at the top, a sky bar, so that just like when you ascend a summit, you can reward yourself with a glass of champagne

Scandic has been an integral part of Kiruna since 1995. And with our high stake in the city, it’s extremely gratifying to open a new hotel where we’re expanding room capacity by 60 rooms and enabling large gatherings in Kiruna with our new meeting facilities that connect the hotel to the conference center. As a destination, with its scenic mountain landscape and large-scale industries, Kiruna offers an exciting dynamic of domestic and international business travelers as well as leisure travelers, and our new hotel is designed to suit all of these target groups

Today, together with my team and after months of anticipation, I feel especially proud to welcome the first guests to our splendid new hotel. Scandic Örebro Central is an important addition to the hotel landscape in Örebro – a hub for business and leisure travelers where the city and hotel flow seamlessly into an urban living room. Our proximity to the city center means that after a full day, guests can return to the hotel easily for a great night’s sleep. We’re really looking forward to running this hotel in such a vibrant, dynamic atmosphere

Örebro is a natural logistics center in the middle of Sweden, and with a strong government presence and flourishing business community, the region is an important market for us. We see growth opportunities in both business and leisure travel

This project with our partner Corem brings the number of Scandic hotels in Örebro up to three, which means that Scandic now operates 596 hotel rooms in the city. This gives us a favorable starting point as the hospitality industry recovers after two years of pandemic

Being commissioned to create a new hotel for Scandic is always exciting. We know that it’s important for Scandic to be an integral part of any city it operates in and that inclusion in all areas is critical. For us, this means getting to know a place and its history and then reflecting it in the design. In our work at Scandic Örebro Central, we’ve focused on qualitative materials that both age beautifully and last – an important aspect for achieving sustainability goals

Scandic’s new hotel in Sundsvall will be a modern and attractive meeting place ideally located in an exciting area where we can see a growing demand for hotel accommodations. We’ve been developing the hotel together with Skanska for the past two years and naturally, it feels extremely positive to be further strengthening our hotel offering in the city

We’re seeing greater demand for digital self-service solutions in our Nordic markets, which is why we’re introducing a digital booking service for smaller meetings on short notice. This is a much-anticipated feature for anyone who wants to schedule and hold meetings on short notice, regardless of where they are in the Nordic region

Throughout the pandemic, our rate of innovation has been high and we’ve launched several new offerings for our guests. Due to the current situation, digitalization in the entire industry has picked up speed in pace with changed guest and visitor needs and behaviors. The fact that we’re now launching a digital booking service for meetings is a good example of how we are creating flexibility in our meeting business, both for our guests and team members

We’re delighted to have been chosen to deliver an online booking solution for meetings and events to Scandic Hotels. This cooperation further strengthens our mutual belief that customers want to book services online, saving time for both Scandic’s guests and team members

We’re thrilled to be able give this historic Turku hotel a third lease on life. Turku is an important tourist destination for Finland and there is great interest in visiting the city from domestic and international tourists alike. For leisure travelers, Turku is an interesting destination as well as a gateway to the Finnish archipelago. It’s also a fairway for international cruise traffic and important passenger and cargo traffic to and from Sweden

It's fantastic to finally open Scandic Hamburger Börs. We’ve been overwhelmed by the amount of interest in the hotel even before it opened. Our hotel rooms are almost sold out on weekends in November and December and we can see a pent-up need to stay on weekdays as well. Now we will work hard to provide as great a guest experience as possible so that going forward, we’ll have a full hotel every day of the week

Åsa is a strong leader with broad experience from CFO roles on the Group level. With her solid background, she’ll be a very valuable addition to our team and I look forward to welcoming her to Scandic during a strong recovery period after the pandemic

Working with hotels is a dream for me since I love great service and being part of creating people’s experiences. Hospitality is an industry of the future and with its strong brand and corporate culture, Scandic is in a good position to continue its development after 18 tough months. It’s an exciting journey that I’m looking forward to being a part of together with Jens and my new colleagues

Before the start of our talent program, the Executive Committee determines focus areas that align with the company’s overall strategy. This year’s talents have done an impressive job deep diving into areas such as digitalization, commercial optimization and human resources, areas that have become increasingly important in the wake of the pandemic. It has been fantastic to follow their development and I’m convinced that they’ll go far within Scandic