About Us

Scandic is the largest Nordic hotel operator with a network of about 280 hotels with 58,000 hotel rooms in operation and under development in six countries. Scandic Friends is the biggest loyalty program in the Nordic hotel sector. Corporate responsibility has always been a part of Scandic’s DNA. Since December 2, 2015, Scandic has been listed on Nasdaq Stockholm.


  • Malin Selander

    Director of Communications

  • Quotes

    Training and securing the talents of the future has always been a success factor for us at Scandic. And just as in previous years, we’ll be eagerly following their progress. Leading a company that invests substantially in skills development is something I’m proud of, and I’m very much looking forward to meeting our new leaders all over the company for many years to come.
    Jens Mathiesen, President & CEO of Scandic Hotels Group
    We can see that synergies and efficiency increase when we develop our team members. It is absolutely crucial to consider team members’ perspectives and ideas to succeed as a company, and this is also very much in line with how we work to incorporate trust and responsibility in our leadership.
    Jens Mathiesen, President & CEO of Scandic Hotels Group
    By developing team members’ knowledge, we can ensure we remain a skilled organization, and it is incredibly exciting to see these 21 new industry talents take the next step in their careers. During the past seven months, they have worked with industry representatives, mentors and leadership experts to gain a broader understanding of the company, the hospitality industry and, of course, personal leadership development.
    Maud Samuelsson, Group HR Manager, responsible for leadership development at Scandic Hotels Group
    It’s gratifying that we’re continuing to expand Scandic Go to key destinations where we see growth opportunities and increasing demand from business and leisure travelers. The hotel’s strategic location in the city center complements our existing portfolio and addresses the lack of hotels in the economy segment in the region.
    Jens Mathiesen, President & CEO of Scandic Hotels Group
    Oulu is the lifeblood for business and tourism in the region. The establishment is in line with our growth strategy in Finland, and by launching this new Scandic Go, we will strengthen our position in the region. We can also leverage market trends and fill a gap in a rapidly growing market. Together with SRV, we’re creating greater incentives to visit and explore northern Finland.
    Laura Tarkka, Country Managing Director, Finland at Scandic Hotels
    Together with Scandic, we are responding to the demand of Oulu's hotel market by developing the building into a central and important center for supporting tourism and business life. We are aiming that the hotel will be ready for Oulu's big events, such as the European Capital of Culture.
    Hannu Lokka, Director of strategic project development of SRV
    I want to extend a big thank you to Grant and Martin, who for many years have contributed to the board’s work in developing Scandic into the leading hotel operator in the Nordics. Both have taken on their assignments with passion and enthusiasm and have had a strong commitment to Scandic. I wish hem all the best for the future.
    Per G. Braathen, Chairman of the Board, Scandic Hotels
    I’m extremely pleased that we’re continuing to expand in Germany, strengthening Scandic’s position in the European hotel market. By opening a hotel in another major city, we’re gradually establishing our Scandinavian brand in Germany and offering a hotel experience that appeals to a wide range of business and leisure travelers.
    Michel Schutzbach, Country Managing Director of Germany & Poland at Scandic Hotels.
    Together with my strong team, we look forward to establishing Scandic in a new destination and positioning ourselves as guests’ friend in town.
    General Manager at Scandic Nürnberg Central
    I look forward to welcoming Pär to Scandic and to the Executive Committee. With his solid experience from working as CFO and his other management positions at many large international companies, his expertise will be invaluable to Scandic’s expansion going forward.
    Jens Mathiesen, President & CEO of Scandic Hotels Group
    I look forward to starting at Scandic and contributing to the company’s continued journey. Scandic has made a fantastic recovery and is well positioned for the future. With strong finances and a leading brand, Scandic has great potential.
    Pär Christiansen, newly appointed CFO at Scandic Hotels Group
    I’d also like to thank Åsa Wirén for her commitment to Scandic these past two years and wish her all the best in her future endeavors.
    Jens Mathiesen, President & CEO of Scandic Hotels Group
    This is another step in our focus on expanding in the German market. The takeover is an excellent growth opportunity thanks to the hotel’s strategic location and recent renovation to the property that will meet the rising demand in the corporate and leisure segments. I am also extremely happy that we are continuing to extend our well-established and long-term cooperation with our largest landlord, Pandox.
    Jens Mathiesen, President & CEO of Scandic Hotels Group
    It’s fantastic that we’re continuing to expand in Germany and strengthening Scandic’s position in the European hotel market. The hotel is an excellent addition to our portfolio that will solidify our offering for business travelers looking to arrange larger meetings and events. Together with my colleagues, I look forward to opening Scandic’s first hotel in Nuremberg, a city that has become an important financial center and that is investing in and building for the future.
    Michel Schutzbach, Head of Europe at Scandic Hotels
    We are happy to welcome Scandic as tenant to our newly renovated and centrally located hotel property in Nuremberg. The lease agreement confirms our ability to create value by acquiring, developing and improving underperforming hotel properties in an international environment. It is also a good example of our model where we, through deep hotel knowledge and property expertise, transform hotel properties based on their unique characteristics. With the agreement, we have secured an important step in the property’s value journey, and we are looking forward to work with Scandic to further increase the value of both the hotel product and the hotel property.
    Liia Nõu, CEO of Pandox
    At Scandic, we’ve integrated sustainability as part of our strategy, so it’s natural for us to monitor our initiatives and demonstrate how they make a difference for our guests, our team members and society at large. By cooperating with the Nordic Swan Ecolabel, over the years we’ve reduced our water consumption, eliminated harmful chemicals and single-use items, reduced food waste and increased the percentage of organic food we buy. And we’re extremely proud of this progress. Recertifying our ecolabeled hotels is critical to guarantee that we can offer our guests services certified by the toughest environmental labeling.
    Jens Mathiesen, CEO of Scandic Hotels Group
    We’re very pleased that a powerful player like Scandic is committed to meeting the new tougher requirements of the Nordic Swan Ecolabel and certifying all of its hotels in the Nordic countries. This is helping drive the green transition and making a difference, inspiring guests to adopt new habits and influencing other businesses since Scandic demands ecolabeled products. It’s creating what you could say is a ”Swan effect” in other industries that must comply with Scandic’s sustainability requirements, says Anna Linusson, CEO of Miljömärkning Sverige AB.
    Anna Linusson, CEO of Miljömärkning Sverige AB
    By extending our agreement and rebranding Holiday Inn City Centre as a Scandic hotel, we will continue to optimize our hotel portfolio in major Finnish cities. Helsinki is an important market that attracts both domestic and international travelers. It’s fantastic to be able to further strengthen Scandic’s hotel offering in Helsinki.
    Laura Tarkka, Head of Scandic Hotels in Finland
    I am extremely pleased that we are now renewing and upgrading our hotel offering in the heart of Helsinki together with Scandic. The hotel is perfectly situated for tourists who want to visit our capital. During the renovation, we will renew all surfaces and bathrooms and make important sustainability-related investments to achieve an even higher environmental rating for the property.
    Ari Talja, CEO of Exilion
    At Scandic, we have a strong focus on knowledge and leadership development. We’ve been running Talent@Scandic for more than two decades now, and it has clearly demonstrated how investing in developing the skills and leadership of team members lays the foundation for the well-being and performance of our company in addition to creating strong, effective leaders. I look forward to following these future leaders as they develop and I’m convinced they’ll go far at Scandic.
    Jens Mathiesen, President & CEO of Scandic Hotels Group
    Continuing to invest in our team members and talent program by training and inspiring role models and effective leaders for the future is extremely important for us at Scandic. Training is an area where we invest a great deal of time and resources to create the prerequisites for people to succeed as leaders within Scandic as well as on a personal level. We’re offering our talents a veritable smorgasbord of knowledge, training and inspiration that in seven months will transform them into 23 new team members that are ready to take on leadership positions
    Maud Samuelsson, Group HR Manager who is responsible for leadership development at Scandic Hotels Group
    Scandic’s partnership with Oracle is in line with our strategy to constantly improve the guest experience and create an even more cost-effective operating model. Investing in our digital development is an investment in the future where we see excellent opportunities to exploit more economies of scale and increase our growth and profitability.
    Jens Mathiesen, President & CEO of Scandic Hotels Group
    As the first partner to go live on the new OPERA Cloud Central, Scandic will benefit from having all its core operational functions in the same platform. Standardizing its operations on OPERA Cloud will enable Scandic to connect all the relevant data together with analytics to deliver real-time insights to departments across all locations. Not only will this create better efficiency across all of its core functions, but also create better guest experiences and revenue generating opportunities
    Alex Alt, Executive Vice President & General Manager of Oracle Hospitality
    We have a high level of activity at Scandic and we’re continuing to strengthen our position in attractive key destinations where we see great potential. The Helsinki region is expected to generate about 5 million hotel nights from 2026, which is why establishing these two hotels is an important milestone in our growth strategy. It’s also exciting to present our first Scandic Go, Scandic’s brand in the fast-growing economy segment, in the Finnish market.
    Jens Mathiesen, President & CEO of Scandic Hotels Group
    I’m really looking forward to opening the Scandic and Scandic Go hotels at Garden Helsinki together with Projekti GH Oy and my colleagues here in Finland. The hotels are an important addition to the Töölö district and the new event arena. And as the exclusive hotel operator at Garden Helsinki, Scandic will offer two hotels with a total of 459 rooms under one roof for all guests, regardless of whether they’re looking for a full-service experience or a stay focused on discovering the city or attending an event in the area.
    Laura Tarkka, Head of Scandic Hotels in Finland
    Garden Helsinki’s vision is an ultimate customer experience. Understanding the event and travel industry as well as the customers of today is something that Scandic will contribute to this project and I’d like to take this opportunity to thank the Scandic team as well as the Finesco team for their great support and collaboration during the process.
    Timo Everi, Chairman of the Projekti GH Oy
    Interest has been high and we’re very excited to finally open our first Scandic Go hotel. Launching the brand now is timely and Scandic Go will attract a new generation of hotel guests from around the world. With Scandic Go, we will take a great step forward in developing the economy segment in the Nordic countries. We also see significant expansion opportunities outside our Nordic markets.
    Jens Mathiesen, President & CEO of Scandic Hotels
    Scandic Go will offer a smart stay for travelers focused on experiencing the city. We need to understand and adapt to the younger generation of travelers for whom the hotel stay is often not the most important part of a trip. This is why we’ve chosen not to limit guests to fixed meal times or force them to pay for services they don’t need. At Scandic Go, you can stay downtown, eat when you want, travel light and manage everything on your phone.
    Thérèse Cedercreutz, Chief Commercial Officer at Scandic Hotels Group
    With strong momentum in the company, I’m very happy to welcome Malin to Scandic. Malin is an established leader with broad experience from well-known companies. She will be an asset on Scandic’s growth journey.
    Jens Mathiesen, President & CEO of Scandic Hotels Group
    It will be extremely exciting to work with the strongest hotel brand in the Nordic region. I look forward to continuing to develop Scandic’s communication, both internally and externally, as well as to helping further strengthen Scandic’s brand and culture. I feel enthusiastic about starting this new position.
    Malin Selander, Communications Director at Scandic Hotels Group
    During her time at Scandic, Elin has been a key player in establishing a strategic communicative position in the Nordic countries and Northern Europe. She has built a high-performing unit that has played an important role in driving Scandic’s growth agenda, sustainability program and corporate culture. I’d like to express my sincere thanks to Elin for her valuable contributions over the years and I wish her all the best in her future endeavors.
    Jens Mathiesen, President & CEO of Scandic Hotels Group
    Interest in experiences where the hotel is the destination itself has continued to rise, which is why it’s fantastic to be expanding our Signature Collection to Tromsø and Aarhus. The hotels are a central part of the urban development projects that are ongoing in each city and will create reasons to travel to both regions. At the same time, we are strengthening Scandic’s hotel offering to domestic and international guests, both in Norway and Denmark.
    Thérèse Cedercreutz, Chief Commercial Officer at Scandic Hotels Group
    We are extremely happy to be opening our first hotel on Kungsholmen. With compact hotel rooms and space-efficient shared spaces, the property and hotel configuration are very much aligned with our new Scandic Go concept and our aim to continue developing in the fast-growing economy segment. By expanding Scandic Go, we will continue to strengthen our hotel and product offering in Stockholm while ramping up our efforts to assume a leading role and develop the segment in the Nordic region.
    Jens Mathiesen, President & CEO of Scandic Hotels Group
    It’s exciting for Pandox to be part of Scandic’s expansion in the economy segment with this new attractive lease in Stockholm. We acquired the hotel property in February this year with a clear vision for how it could be developed. The agreement with Scandic demonstrates that we have a unique business model where, together with strong partners, we can create value in both hotel operations and hotel properties.
    Liia Nõu, CEO of Pandox
    At Scandic Go, no one will ever miss breakfast. For the new generation of savvy travelers, visiting a city is often more than the hotel stay itself. Staying should be easy and smooth, on travelers’ own terms without costing too much. Many guests today don’t want to be limited by set breakfast times or pay for other services in the price of a hotel room. This is why Scandic Go offers the most essential elements of a smart stay for people who would rather focus on experiencing the city.
    Thérèse Cedercreutz, Chief Commercial Officer at Scandic Hotels Group
    It's really exciting that we’ll soon be opening Scandic Go for a new generation of guests. We see great demand and growth potential in the economy segment and our ambition is to expand the segment in the Nordic region. With our first Scandic Go conveniently located in the Norrmalm district of Stockholm, we will offer an attractive product, the first of many.
    Thérèse Cedercreutz, Chief Commercial Officer at Scandic Hotels Group
    Training and securing future leaders has always been important to Scandic. Together with the Executive Committee, leadership developers and key executives within the company, we’ve been excitedly following these talents and I’m extremely proud of how we're continuing to invest significantly in skills development. I look forward to meeting our new leaders in various parts of the organization for many years to come.
    Jens Mathiesen, President & CEO of Scandic Hotels Group
    When we develop and take care of our team members, we boost efficiency and create synergies that drive us forward. We have a great number of talented, ambitious leaders at Scandic. Taking advantage of their different perspectives and ideas generates new energy, which is in line with how we work to ensure that our leadership is characterized by trust and responsibility.
    Jens Mathiesen, President & CEO of Scandic Hotels Group
    Now more than ever, it is important to develop the skills of our team members to ensure knowledge transfer within Scandic. This is why this year, participants were matched with mentors from across Scandic, creating a broader understanding of the company, the hospitality industry and personal leadership development. It’s fantastic to see these 24 industry talents taking the next step forward in their careers at Scandic.
    Maud Samuelsson, Group HR Manager who is responsible for leadership development at Scandic Hotels Group
    Laura is a skilled leader and business strategist with experience from international companies as well as in-depth knowledge of the hotel business. We’ve opened many new hotels in the Finnish market in the past few years and as demand is increasing, we are now entering a new growth phase. I am convinced that Laura’s experience and drive will be a strong addition on our continued journey
    Jens Mathiesen, President & CEO of Scandic Hotels Group
    It’s exciting to return to the hospitality industry at the helm of Scandic in Finland. Scandic is a reliable partner and friend on the journeys of thousands of travelers every day, and this position is built on having a business and sustainable mindset as well as an inclusive and caring corporate culture. I look forward to joining and leading an expert team as we take the next steps in Scandic’s development in the Finnish market
    Laura Tarkka
    Under Aki’s leadership, our Finnish operations have made Scandic into a well-loved brand with a significant market position, in part through the acquisition of Restel which doubled the number of hotels under the Scandic flag in Finland. I am grateful for Aki’s hard work to make Scandic into what it is today, and I wish him all the best in his continued career
    Jens Mathiesen, President & CEO of Scandic Hotels Group
    The fast-growing economy segment is a fantastic and unique opportunity to further strengthen our portfolio to meet the rapidly evolving demands of a new generation of hotel guests. With Scandic Go, we will secure a leading role in developing the segment in the Nordic countries – and I also see great expansion opportunities outside our Nordic markets
    Jens Mathiesen, President & CEO of Scandic Hotels
    With its 270 hotels, Scandic already has a broad offering for the middle and upper-middle segments of the hospitality industry. This is why Scandic Go is the perfect complement to reach a new, more price-conscious target group. I’m convinced that this new brand and initiative will further strengthen our growth potential and I see excellent opportunities to open Scandic Go hotels in about 50 cities in our markets
    Jens Mathiesen, President & CEO of Scandic Hotels
    The Hafenpark Quartier development has given Frankfurt a vibrant neighborhood brimming with energy. And in addition to expanding our range in the city, our new hotel gives Scandic a great opportunity to continue expanding into large German cities. We think there’s no better place for us to turn our vision of the next generation of conference hotels into reality.
    Michel Schutzbach, Head of Europe, Scandic Hotels
    Scandic Frankfurt Hafenpark is first and foremost an event venue with hotel rooms. Our goal is to give guests as much freedom as possible to plan their events and make even unusual requests possible. Together with my fantastic team, I’m proud to open our doors today to create world class hotel experiences for all our guests.
    Heiko Kain, General Manager, Scandic Frankfurt Hafenpark
    I’m extremely proud that for more than 20 years, we’ve had such a great focus on and commitment to knowledge and leadership development at Scandic. Developing and nurturing our team members lays the foundation for how our company feels and performs and creates strong, effective leaders. Together with the Executive Committee and our leadership development managers, I am convinced that this year’s talents will go far at Scandic and that in the future, they will continue to stand firmly during both ups and downs
    Jens Mathiesen, President & CEO of Scandic Hotels Group
    Now more than ever as we experience major shifts in the world around us, it is of the utmost importance to develop skills and continue our extensive work to shape the leaders of the future. Training is an area where we invest significant amounts of time and energy to create the right conditions for people to succeed within the company and as leaders as well as personally. We’re now offering these talents a smorgasbord of knowledge and in seven months, we’ll have 24 new employees prepared to take on leadership roles at Scandic
    Maud Samuelsson, Group HR Manager, responsible for leadership development at Scandic Hotels Group
    I am happy that Thérèse is joining us as Chief Commercial Officer and member of the Executive Committee. Both Scandic and the hotel market have recovered quickly after the pandemic and with two record quarters behind us, it’s now time to accelerate our commercial development to further strengthen our leading position in the Nordic countries. Thérèse’s strategic expertise and broad operational experience in business development and establishing international brands will strengthen our commercial organization and offering. That she already knows Scandic well and is engaged in the company is very positive and another reason why Thérèse is the natural choice for us
    Jens Mathiesen, President & CEO of Scandic Hotels Group
    I feel honored and excited that Jens asked me to take on a more operational role. Scandic has a leading and well-established brand in the Nordic countries, and the company came out of the pandemic as a stronger organization with a very exciting future. I look forward to contributing to further strengthening Scandic’s commercial development and accelerating the transformation within areas such as digitalization to create even better customer experiences and strengthen Scandic’s brand in new and existing markets
    Thérèse Cedercreutz
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