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The DÆHLIE brand was established in 1996 by cross-country skier Bjørn Dæhlie. Bjørn pushed the
limits of his sport in the 1990s and with eight Olympic gold medals and as nine times World Champion
he is a living legend. Starting with cross country skiing apparel the brand has developed into a
premium supplier of technical clothing for endurance sports, with the main focus on running and xc
skiing.
With a turnover of about 25 mill USD and a presence in the most important markets like Norway,
Sweden, Finland, Canada, USA, Italy and GAS, the DÆHLIE brand is a