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  • Bayn Europe successful in creating a new solution for no-added sugar chocolate, tailor made for the Chinese market.

Bayn Europe successful in creating a new solution for no-added sugar chocolate, tailor made for the Chinese market.

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Bayn Europe, a global independent leader in formulation development for sugar reduction, has successfully created a new sugar replacer solution for chocolate that is tailor-made for the Chinese market.

Bayn Europe a leading formulation developer for sugar reduction is pleased to announce the development of a new a sugar replacer solution for dark chocolate applications. The solution, “Dark chocolate blend” has been developed in collaboration with potential partners and is tailor-made for the Chinese market using monk fruit extract as the sweetener of choice.

Retail consumption for chocolate worldwide is over 7,5 million tons and sales at more than 100 billion USD per year. The Swiss has the highest consumption per capita with 9 kg per year. The Chinese consumption is only 0,3 kg per year but growing and China is expected to reach a total consumption of 350 000 tons of chocolate per year by 2020.

“No-added sugar chocolate sweetened with Steiva is one of our industrialized products, and it has been well launched and accepted by the market in terms of taste and texture. We see a lot of interest in China to import our no-added sugar chocolate solution, but the Chinese legislation has not approved Stevia application for chocolate. Therefore, we have developed a new formula using Monk Fruit, another natural sweetener which is approved in China but not in Europe”, Says Lucy Dahlgren, MD of Bayn, “Replacing the added sugar is a technical and commercial challenge within the regime of national legislation. We are happy that Bayn has consolidated partnerships to tackle these intricate challenges”.

About Bayn Europe

Bayn Europe is an independent formulation developer of cutting edge and healthy sugar reduction solutions for the food and beverage industry. Bayn’s total solutions focus on taste, texture and cost-in-use. They are designed to help food and beverage companies around the world to reduce sugar and calories in their products. Bayn’s product portfolio contains ingredients and sugar replacers for food and beverage applications. Bayn's business model is based on a solid network of scientific research, market channel partnerships and contracted manufacturers.Bayn Europe was founded in 2009 in Stockholm, Sweden, and is listed at Nasdaq Stockholm, First North, since 2014.

Mangold Fondkommission AB is Bayn’s certified adviser. Telephone +46-8-5030 1550.

For more information, please contact Lucy Dahlgren, Managing Director Bayn Europe AB, e-mail ld@bayn.se

Denna information är sådan information som Bayn Europe AB är skyldigt att offentliggöra enligt EU:s marknadsmissbruksförordning. Informationen lämnades, genom ovanstående kontaktpersons försorg, för offentliggörande den 22 september 2017 kl. 12.15 CET.

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