US/UK/Canada

Share

About Us

Makes your stuff smellwell, work better and last longer. Our products are developed in Sweden with the ambition to create positive impacts on society through extending the lifespan of favorite wear and gear. We keep people in motion confident and fresh and aspire to promote an active and sustainable lifestyle

Links

Quotes

Our mission is to offer products that keep people in motion confident and fresh while promoting an active and sustainable lifestyle. It should be easy to care for favorite activewear and gear, making them work better and last longer.
Johan Roussetos, CEO SmellWell
With a long tradition in sports and strong relevance in today’s young street fashion, FILA is an ideal collaboration for the DACH region. We aspire to create positive impacts on society through extending the lifespan of favourite shoes, gear and wear. We are super exited that our mission has been acknowledged by Deichmann and FILA.
Johan Roussetos, CEO SmellWell
Pick a time period -
Tags ( Active)

SmellWell x The North Face now in Japan

In a collaboration with the world’s leading outdoor brand, SmellWell Freshener Inserts are now protecting outdoor athletes and enthusiasts on their next adventure.This autumn SmellWell x The North Face Freshener Inserts are exclusively available throughout all The North Face retail stores in Japan. The products are featured in the A/W 2020 mountaineering campaign for boots and gear. "This collaboration is a great milestone, The North Face is an iconic brand, inspiring a global movement of exploration and presentation of the outdoors. Freshener Inserts is a natural solution for

SmellWell becomes 100% Climate Neutral all the way to the customer

SmellWell has together with ClimatePartner, the leading solution provider for corporate climate protection, collected data to identify and secure the carbon footprint to produce with zero carbon emissions from 2020 and onward.From the 2nd quarter of 2020, SmellWell's production will be 100% climate neutral. The emissions caused by the production will be offset towards a Rainforest Project in Papua New Guinea. The project is evaluated by CCBS Gold Level, which means that it complies with the Verified Carbon Standard and follows the Sustainable Development Goals of the United Nations. The

Swedish innovation protects activewear from odors and restores performance of high-tech fabrics with minimum environmental footprint

While fabrics have evolved, washing hasn’t.Today 60% of all clothing contain synthetic and high-tech textiles. But most laundry detergents are based on a 50-year-old formula that wasn’t designed to clean odors and bacteria from synthetic clothing. That’s why a newly washed t-shirt can smell of sweat just minutes into a workout– as body heat is released through the fibers, so are odors remaining from previous workouts.[SmellWell Laundry Capsules packagepods] SmellWell Laundry Capsules contain a highly concentrated, pre-measured liquid detergent that effectively removes tough odors and

SmellWell in sustainable collaboration with FILA in Europe’s biggest shoe retailer Deichmann

In an exclusive collaboration with FILA, SmellWell Freshener Inserts are now available in more than 2000 Deichmann stores in Germany, Austria and Switzerland. The Swedish company SmellWell has together with athletes and scientists developed a series of products aimed at promoting an active and sustainable lifestyle. Freshener Inserts is an innovative and sustainable solution for keeping footwear fresh and lasting longer. They contain a proprietary blend of micro-porous Moso bamboo and natural minerals that dehumidify and deodorize by trapping moisture, bacteria and odor. "With

There are no items matching the current filter
There are no more items matching the current filter
Back to top

Media