Quotes

“It is natural for there to be an increase in the demand for travel to and from Tallinn during the summer season. The growing number of passengers is certainly also affected by the general growing interest in travel destinations that are close to home. Our fast XPRS ship offers passengers a pleasant means of travel with a wide range of entertainment and shopping opportunities.”
Kaj Takolander, Vice President of Sales and Marketing for Viking Line.
“Viking Line is one of Finland’s largest employers of musicians and music technology experts. This is why it’s also natural for us to help promising youth to get a head start on their career. This is the third time that this type of internship term has been organised, and we are excited to welcome the students aboard.”
Mikael Panelius, Entertainment Manager for Viking Line
“It is only by doing that one learns to control performance anxiety and develop a stage presence. The performances are assessed from video recordings, and the ship’s personnel participate in the assessment process. Their assessments provide us with invaluable feedback.”
Jusu Heinonen, Lecturer at Turku Conservatory of Music
Olemme erittäin tyytyväisiä matkustajamäärän kehitykseen heinäkuussa ja iloisia siitä, että niin monet valitsevat meidän laivamme. Rosellan peräkkäiset matkustajaennätykset ilahduttivat erityisesti. Lähimatkailu ja matkustaminen naapurimaissa näyttää kiinnostavan matkailijoita tällä hetkellä. Tämä heijastaa ajankohtaisia yhteiskunnan keskusteluja
Jan Hanses, Viking Linen toimitusjohtaja
“The improvement in customer satisfaction ratings is largely thanks to our highly competent ship personnel. We have invested highly in training for our existing personnel and the work induction process for our new employees. We incorporate customer feedback in the development of nearly all aspects of our customer experience, from passenger areas to restaurants and entertainment.”
Mikael Paulinow, Senior Project Manager CRM
“The cruise experience is a holistic one that involves many different aspects. The customers’ willingness to recommend us to others tells us that we have succeeded in our work. We are truly ecstatic with the excellent feedback we have received.”
Mikael Paulinow, Senior Project Manager CRM
“Interest in the short picnic cruises has been on the rise. During the summer, the ships’ deck terraces are bustling with passengers looking to enjoy the summer weather, the sea and the archipelago scenery. Viking Line has paid special attention to this aspect by investing even more in its comfortable deck areas and services. The views from the newly opened 12th-floor Terrazza area of the M/S Viking Grace, for example, are so breathtaking that passengers are even willing to sit there and enjoy the scenery in chillier weather.”
Kaj Takolander, VP of Sales and Marketing, Viking Line
“We endeavour to make every cruise experience as fun and relaxing as possible for the entire family. Cruises are particularly popular among families during the summer holiday season, since it’s an easy option with a great programme for all ages and, if needed, families can also bring their car along. We have given our ships over for the use of children this summer and, for example, the ships’ conference rooms have been transformed into playrooms for the entire summer season.”
Mikael Panelius, Entertainment Manager for Viking Line
“Our short picnic cruises have become one of Viking Line’s most popular summer products. Especially families with young children have enjoyed our carefree, six-hour cruises. We organise a whole host of programmes for children on our cruises. During the picnic cruise aboard the M/S Mariella, for example, there are eight different supervised activities for children. Adults can enjoy our fabulous restaurants and opportunities to make duty paid purchases at Shopping World.”
Kaj Takolander, Vice President of Sales and Marketing for Viking Line
“The shopping opportunities in Tallinn have developed rapidly and many travellers are simply looking to expand their shopping experiences. The Porto Franco centre being built near the Viking Line terminal will further increase the possibilities. Tallinn also has a great range of restaurant options and temptingly inexpensive prices. Nowadays, simply having lunch in a good restaurant is reason enough for many to travel to Tallinn for the day.”
Kaj Takolander, Vice President of Sales and Marketing for Viking Line
"The level of engagement has exceeded all our expectations - we are so pleased and grateful for the thousands of people who took the time to help us out with this. We look forward to continue building this cruise ship of the future."
Gustaf Eklund, Head of Business Development, Viking Line
"The name of a ship is significant in reflecting both tradition and future expectations. Many of our ships have historically carried a name with an ending -ella to honour Mrs Ellen Eklund, the spouse of the company's founder Gunnar Eklund. However, we have broken with the tradition, most recently in 2013 with M/S Viking Grace, so we are not stuck with any particular type of name. It is incredibly delightful that as many as 22 486 individuals all over the world contributed to the name competition and we find all of the ten finalist entries as highly worthy alternatives."
Gustaf Eklund, Head of Business Development at Viking Line
“I would not be exaggerating when I state that all of our nearly 3,000 employees are enthusiastic and behind the launch of this new vessel. As the market leader in the Baltic Sea region, we have gone all out to create the archipelago experience of the future and one that will be as gentle on the environment as possible. We are also investing heavily in the recruitment of a project leader who will take on the responsibility for the launch of the new ship. The project leader’s primary task will be to get the greater public to be as excited about this new ship as we are at Viking Line.”
Gustaf Eklund, Head of Business Development, Viking Line
“The task is creative, challenging and filled with possibilities for development. If your curiosity has been peaked and you are wondering what it might be like to work together with one of the most innovative companies in the travel industry, send us your application. We are offering a unique opportunity to join Viking Line in taking the concept of travel in the Baltic Sea region into the 2020s.”
Gustaf Eklund, Head of Business Development, Viking Line
“Viking Line is one of Finland’s strongest brand names; one that is already familiar to multiple generations. For us, it is important to endeavour to advance and develop the Viking Line brand even further without compromising the best aspects of its traditions. This development work is in good hands, since we have now entrusted the brand with this design duo, who belong to Finland’s most iconic designers. We can expect an advertising campaign that sails straight to the heart; one that both tells a lot and gets people talking.”
Ninna Suominen, Head of Marketing & Online Sales, Finland & Estonia
Our vessels operate daily in the archipelago, which is where our company has its roots. We want to take our responsibility for the marine environment in different ways, in part by offering our passengers environmentally-friendly alternatives on board. Along with our own environmental efforts, we want to support organizations that work concretely to protect the archipelago
Johanna Boijer-Svahnström, Vice President of Corporate Communications
“I’m thrilled about our co-operation with the Chef and Waiter of the Year, Kalle Tanner and Noora Sipilä. In addition to being highly skilled, Kalle and Noora have a fantastic and proactive attitude towards their work and the ability to adapt their creations to suit the needs of ship catering. Their specially designed menu, while inspired by tradition, has a unique modern twist, making it a classic in its own right. Many of our passengers have surely tasted these French culinary classics before, so I’m excited to provide them with the opportunity to compare their experiences with our modernised versions.”
Janne Lindholm, Restaurant Manager, Viking Line.
“The popularity of route tourism is constantly growing. Estonia and Latvia are extremely popular travel destinations, and it is becoming more common for tourists to continue on from Tallinn to, for example, Pärnu, Saaremaa or Riga. The most popular days for travel are Friday and Sunday. We have chosen to add more departures during these two days as a means of making travel more flexible and convenient.”
Kaj Takolander, Vice President Sales & Marketing, Viking Line Abp
“The customer base has changed, and the market has evolved. People are more often looking for a cruise to provide them with great experiences and pampering services. They want to eat well, shop and enjoy quality time. The increasing traffic between Helsinki and Tallinn is also affected by the growth in work and study travel between the two countries.”
Kaj Takolander, Vice President Sales & Marketing, Viking Line Abp
“The popularity of the Christmas cruises is understandable, since it’s an easy and high-quality way to leave the hustle and bustle of everyday life behind. The holiday atmosphere is assured by traditional treats, a diverse programme and a relaxed feeling. It’s clear that more and more people are ready to try new ways to celebrate their holidays. Last year, our Christmas cruises were practically booked solid.”
Lauri Orpana, Product Manager Helsinki-Tukholma
“This year, in particular, we have really tried to focus on lighter and fresher Nordic flavours. Our holiday menu includes all the familiar favourites, of course, from pickled herring to casseroles and ham, but we have also added vegetarian and vegan options that are well-suited to the holiday spread.”
Janne Lindholm, Restaurant Manager for Viking Line.
“We wanted to create something truly unique for Viking Line’s customers, a taste celebration that isn't available anywhere else in the world. Using the company’s Essentiel champagne as the basis, I was given the opportunity to influence the degree and quality of its sweetness. Together with the Cellar Master, I tested and tasted a huge number of different variations. In the end, I selected a liqueur whose elegance and delicacy were brought to life by an aged Chardonnay. The result of our collaboration was Viking Line’s Essentiel by Essi champagne, which is a fabulously toasty blend with subtle flavours of fresh and dried fruit, a luxuriously soft, full-bodied and lively blend.”
Master of Wine Essi Avellan
“It is an honour for us to produce this unique champagne for Viking Line’s customers. Essi Avellan has an extraordinary understanding of champagne, its terroir, style variations and exclusive quality. She is also highly knowledgeable about the desired taste of Viking Line’s clientele and their hopes concerning quality wines. The opportunity to work with her to create Piper-Heidseick Essentiel by Essi brought together the ideal combination of expertise in winemaking and professional tasting.”
Benoît Collard, Global Executive Director of Piper-Heidsieck
“We are proud of the culinary and dining experiences we provide. We want to nurture and further develop the professional expertise with which our chefs and waiters create experiences for our passengers every day of the year. The Chef of the Year and Waiter of the Year competitions are a great way to bring attention to these individual professions.”
Janne Lindholm, Restaurant Manager, Viking Line Abp
“We are ecstatic about this new partnership with Viking Line, which will create a diverse framework for the promotion of food tourism. Together we will further strengthen the reputation of the Finnish food and drink culture and bolster interest in our restaurant and catering industry on both the national and international level.”
Bettina Lindfors, Executive Director of the ELO Foundation
“Viking Line is the only cruise line providing spa services on the Baltic Sea. We hope that our latest changes will provide our customers with even better opportunities for a nautical spa experience. Often, customers come to our spas looking to relax and take time to pamper themselves, but we also provide equally satisfying services for those who desire fast and visible results. Our co-operation with BABOR enables us to meet the varied expectations of our customers.”
Saara Lamont, SPA Operations Manager, Viking Line Abp
“We want to provide our guests with unprecedented views of the archipelago. Our company’s roots are in the archipelago, and we wish this fact to be reflected in our activities. On the new ship, the views are unobstructed, and one can experience the overall presence of the sea. To protect our unique marine environment, we utilise innovative technologies. Tomorrow’s passenger experiences will incorporate an emphasis on environmental factors and comfort."
Jan Hanses, President and CEO, Viking Line Abp
- We are very happy to be the first to launch Benefit Cosmetics in Finland and on the Baltic Sea onboard all our cruise ships. We’re also proud to offer their brow bar services onboard Viking Grace. Benefit Cosmetics is a unique beauty and cosmetic brand that believes in laughing and having fun while offering innovative and high-quality products for almost any beauty dilemma. This we are happy to offer to our guests,
Eva Rehnström, Purchasing and Sales Manager, Beauty & Fashion, Viking Line.
We are really pleased with the passenger volume trend in July and happy that so many people choose to sail on our vessels. There has been tough price competition this summer as well, which has benefited customers. The lovely weather has encouraged many people to take to the sea
Jan Hanses, Viking Line's President and CEO
- Family cabins are often booked quite early but, e.g. at the turn of July–August, there are still four-person cabins available that accommodate a family. If the Finnish summer weather throws a surprise, a good option would be a Picnic Day Cruise from Turku, with programme for the whole family.
Mette Lindroth, Regional Manager, Viking Line
“A Kiddie Picnic is an excellent way for grandparents to spend a day with their grandchildren during the holiday season while the children’s parents are still working. Ville Viking’s Adventure Island offers games, a playroom and supervised entertainment for the youngest members of the family. Starting a day cruise from central Helsinki is easy as you can park your car conveniently on board the ship during the journey.”
Jaakko Ahti, Route Manager, Helsinki-Tallinn
“We wanted to incorporate the recent trend of seeking healthier options into our children’s buffet in a tasty way. It would be great if children discovered that they like healthier foods, and would even request them at home.”
Janne Lindholm, Restaurant Manager
- Our customers have a better opportunity to explore summery Tallinn, since on Sundays during the summer, for example, Viking XPRS’s last departure from Tallinn to Helsinki is at 22.15. On other days, passengers can sleep on board and wake up in Helsinki at 10.30.
Jaakko Ahti, Route Manager, Helsinki-Tallinn
- A picnic cruise is a great option for a one-day adventure for families with children or grandparents with their grandchildren. The mini cruise that departs from Helsinki at 21.15, where passengers sleep on board, is also great for tourists headed for Helsinki.
Jaakko Ahti, Route Manager, Helsinki-Tallinn
“There is an increasing interest in digital travel applications and solutions. We want to further develop the Viking Line App and its features to make it even easier for our passengers to get the most out of their cruise experience and the benefits offered by preferred customership.”
Håkan Sourander, Viking Line, Head of Central Marketing
“There is an increasing demand for cruises that provide great experiences and luxurious pampering. Our aim is to meet our customers’ requests by renewing, in particular, our wellness services and restaurant concepts.”
Lauri Orpana, Route Manager, Viking Line Abp
“This is a great day for us. As an Åland shipping company, we rely on the sea for our livelihood so it’s of prime importance for us to promote the well-being of the marine sea. We want to pioneer the use of solutions that reduce the environmental load. Based in Finland, Norsepower has developed a world-class mechanical rotor sail solution that will reduce fuel consumption. We are proud of the fact that our Viking Grace will be the first passenger ship in the world to benefit from this innovative solution.”
Jan Hanses, CEO of Viking Line
“For Norsepower, it’s an honour to be able to make the M/S Viking Grace even more environmentally-friendly by means of our novel rotor sail technology. The last traditional windjammers in the world were owned and operated by shipping companies based in Åland, so it’s fitting that Åland-based Viking Line should be a forerunner in launching modern auxiliary sail technology. Viking Line and Norsepower’s organisations have collaborated in an excellent manner in retrofitting the rotor sail solution on the Viking Grace, and the completion of this project is a great moment for all those involved.”
Tuomas Riski, CEO of Norsepower
“We wanted to be part of the city bike project, since green values are important to us and providing the ability to cycle around the city supports these values.”
Riikka Arola, Viking Line Regional Manager
“We are very pleased to be able to offer our customers guaranteed regular and convenient connections to Viking XPRS and Tallinn. Estonia is a reputable travel destination, whose popularity is on the rise, especially now as the country celebrates its 100th anniversary. The sights and cultural events offered by Estonia are drawing people from all corners of Finland. At Viking Line, we have always endeavoured to respond to the needs and wishes of our customers and to serve them as well as possible. This is why we have now taken a step further in our collaboration with Matkapojat, and we are sure that our customers will highly value the convenience of the new regularly-scheduled connections along with the comfort of the buses.”
Kaj Takolander, Viking Line Vice President Sales & Marketing
“Our objective is to try out innovative ideas with an open-minded approach. Insects are a natural and environmentally-friendly alternative source of protein. The use of insects as food does, of course, still divide public opinion and, naturally, our ships will also continue to offer more traditional delicacies throughout the campaign.”
Janne Lindholm, Restaurant Manager for Viking Line
“Our customer loyalty programme has been enthusiastically received by our customers since its launch last year. It’s great, now, that our cruise fans and loyal customers are able to take full advantage of all that the Boat system has to offer. We are grateful that our customers continue to choose Viking Line, and we want to reward them with a system that doesn't limit their travel dates and times or their use of the bonus points.”
Håkan Sourander, Viking Line, Head of Central Marketing
“Our ships are docked, on average, once every two years. Technical maintenance is important for our fleet, which is constantly on the move. This allows us the possibility to renew our ships to meet the changing trends and requests of our passengers.”
Valpuri Mäkinen, Viking Line’s Turku–Stockholm Route Manager
– We will change our departures to one hour earlier. This means that the day cruise will return an hour earlier, even though travellers still have as much time in Tallinn as before. Weekend travellers can still come to the ship after work, since we will be leaving from Helsinki at 8.30 p.m. We want to offer our passengers a pleasant and relaxed trip to Tallinn and the opportunity to enjoy delicious food and inexpensive shopping on the way.
Kaj Takolander, Viking Line Vice President Sales & Marketing
Passengers benefited from our expanded capacity during the year, while the tough price competition has been advantageous to our passengers,
Jan Hanses, President and CEO of Viking Line.
“We have received outstanding feedback on our selections in earlier years. It’s highly essential for us that our house wines guarantee a brilliant value for money. Our personnel are happy to share their expertise and suggest wines that will best complement any dining experience, both in our restaurants and shops.”
Kim Engblom, Tax Free Manager in Sales & Purchasing at Viking Line
Viking Line carries out long-term work on environmental issues. We strive to minimise our own energy use and emissions, and want to operate passenger service in a way that takes the environment into consideration. We are happy to fund partners that do important work for the Baltic Sea and believe it is vital to support basic research to study the condition of the Baltic Sea
Jan Hanses, CEO, Viking Line
“In honour of the holiday season, we especially want to pamper our customers with culinary delights. Christmas dishes involve tradition, but there is also room to combine familiar foods and add new, fresh flavours. This year, we wanted to introduce a new approach to Nordic dishes and flavours, and this same philosophy carries over to our holiday menu.”
Bodil Ståhl, Viking Line Restaurant Manager
Viking Line’s vessels sail daily in the Baltic Sea archipelagos, and we want to shoulder our responsibility for the environment at different levels. Along with our own environmental efforts, we want to support the organizations that work concretely to protect the archipelagos
Johanna Boijer-Svahnström, Vice President Corporate Communications
The choice was between a number of highly respected architecture firms, and Koncept Stockholm stood out with its attractive combination of Scandinavian simplicity and playfulness. It is also important to Viking Line that the architects contribute to an appealing travel experience that works for cruise passengers, families with children, conference guests and the substantial cargo traffic between the two countries. This is a challenge that we foresee Koncept Stockholm handling with a sense of flair and great skill. We have also taken into consideration our international guests, who perhaps have never before experienced archipelago scenery like ours, by taking a further step in prioritising views of the sea and archipelagos,
Jan Hanses, CEO, Viking LIne.