Volvo Trucks campaign takes home biggest prize in ad competition ADC Awards
The Volvo Trucks launch campaign for the new truck series continues to win awards. In the global advertising competition Art Directors Club Awards, Volvo Trucks’ campaign claimed the most awards of all nominees – including the prestigious Black Cube award.Volvo Trucks’ six live test films for its new series of trucks, including the viral hit The Epic Split, have been viewed more than 100 million times on YouTube. On April 9 it was time for the jury in the advertising competition the Art Directors Club Awards to pick the most creative advertising campaigns. The Volvo Trucks campaign was