Epic triumph for Volvo Trucks’ campaign at Cannes Lions
Volvo Trucks’ Live Test campaign and The Epic Split picked up top prizes at the ‘world cup of advertising’ in Cannes. In all, the campaign – demonstrating innovations of the new truck range – received 20 awards, including eight gold prizes and two prestigious Grand Prix in categories Cyber and Film.During the spring, Volvo Trucks' Live Test campaign has won several top awards in advertising competitions worldwide. With 37,000 competition entries from all over the world, Cannes Lions counts as one of the most important advertising competitions globally. It awards creativity in communication