Viral marketing huge success for Volvo Trucks
With its latest commercial, ‘The Epic Split’, Volvo Trucks proves that an unconventional take on B2B marketing works. The commercial has spread all over the world and is already after just four weeks the most watched automotive commercial on Youtube ever. Since the launch of ‘The Epic Split’ on Youtube on November 14, the commercial has been viewed more than 59 million times. It has spread through social media and news media, been the subject of thousands of conversations online and offline and even become a phenomenon in itself, spurring spoofs from both celebrities and others. “The