Wahl Throws Men’s Grooming Advertising a Changeup
New documentary-style TV spots to show how “real guys” groomAt a time when the pitchmen for men’s grooming products are either supermodels, superheroes or super into themselves, Wahl is opting for super, well, real. For its latest advertising campaign, the world’s leading manufacturer of hair clippers and other men’s grooming tools, turned the cameras on the LumberKings, a minor league baseball team from Clinton, Iowa. The game plan--demonstrate how everyday guys living the American dream get ready every day. The new spots begin running in June. On one hand, the new documentary-style