Swedish innovation wants to help pandemic-affected hotel industry
The first priority for any hotel should be to provide a good night’s sleep for its guests. This service must however include the guarantee of a comfortable hotel bed; a promise that, so far, has been impossible to keep since all guests have their own unique preferences. That can now change when the Swedish company YouBed introduces a bed innovation providing personalized mattress comfort. Due to COVID-19, it has never been more important for hotel chains to distinguish themselves from competitors. Together with Business Sweden, the Swedish Trade and Invest Council, YouBed is now making a