Investment will boost technical support for power system designs at device and system levels across every phase of the design cycle

Poing, Germany 30 April 2013 – SILICA, an Avnet, Inc. (NYSE: AVT) company, today announced a strategy to establish itself as the power experts in European semiconductor distribution. The new strategy is being rolled out under the brand Power ’n More, and builds on Silica’s strong ability to support end-to-end designs both at system and device level.

Explains Karlheinz Weigl, Silica’s regional vice president of sales for Central Europe and Executive Sponsor for Power ’n More, “With the continuing trend for energy saving in electronic systems, designers need more and more support to align with the relentless wave of new regulations and directives. To date, engineers have been hampered by a lack of in-depth expertise and know-how across the distribution channel.”

“Through Power ’n More we plan to establish ourselves as the ‘Power Experts’ among European...