Recognized for Programs in Two of Four Award Categories for Kellogg and Perdue
WESTPORT, Conn., March 26, 2012 — Disney Consumer Products has recognized Catapult Action-Biased Marketing as a champion for the shopper marketing programs it has executed for two clients — The Kellogg Company and Perdue — with its Disney Food, Health and Beauty 2011 Award.
Catapult won in two categories:
— Best Retail Program for Kellogg
— Licensee of the Year for Perdue
"We are honored to be celebrating this Disney winner, which is the highest achievement that any marketing agency can win with this world-class media company," Catapult President Peter Cloutier said. "To have won the top award in two of the four categories demonstrates the ethusiastic excellence that our team brings to shopper marketing. We look forward to doing more great work in the year ahead."
The criteria for Best Retail Program included:
— Created an outstanding retail program to support a product or line;