DUG is launched in Romania through collaboration with two leading retail chains
Veg of Lund has signed an agreement with Dr. Max, a leading pharmacy chain with operations in several countries in Eastern Europe, and Sezamo, part of the Czech wholesaler Rohlik, regarding the sale of all three variants of the plant-based potato drink DUG in Romania.“Romania is a relatively small market for plant-based foods, but demand is growing and we have therefore chosen to start sales through two established players. They have a clear profile with e-commerce platforms that cater to conscious and recurring retailers and consumers,” says Helene Nielsen, CEO of Veg of Lund. The