Adverty partners with US based PubMatic to scale immersive advertising on VR/AR and mobile
Adverty AB (publ) announces integration partnership with leading US based publisher focused sell-side platform, PubMatic, to enable programmatic growth for immersive advertising on mobile, Virtual and Augmented Reality.In-app advertising has to date been about delivering app installs and brand messages through banners and incentivized video in-between gameplay and app sessions, creating a multi-billion market set to further grow at a CAGR of approximately 21% within the next 5 years (*). Adverty’s unique approach to in-app advertising seamlessly connects the brand and the context with