Research: Finns perceive their drinking to be responsible
Altia studied Finns’ perceptions about a responsible drinking culture. The majority of Finns see themselves as responsible consumers of alcohol. They also see the overall drinking culture as developing in a responsible direction. The explanatory variable is thought to be Finns’ interest in a healthy lifestyle, which is also changing the drinking culture in a positive direction.The majority of Finns see themselves as responsible consumers of alcohol (57% being in complete agreement with the statement and 30% finding it somewhat agreeable). On the other hand, the respondents were of the