NENT Group appoints Peter Nørrelund as EVP and Head of Expansion & Sport
· Nørrelund to be responsible for NENT Group’s sports rights portfolio and expansion of Viaplay to specific markets where sports will play a key role · Appointment effective 1 August · NENT Group has rights to show more than 50,000 hours of the world’s best live sporting action every year on its streaming services and TV channels
Nordic Entertainment Group (NENT Group), the Nordic region’s leading streaming company, has appointed Peter Nørrelund as EVP and Head of Expansion & Sport with effect from 1 August. Peter will be responsible for the company’s sports rights portfolio and