Stora Enso introduces augmented reality app for Multicopy Zero paper
STORA ENSO OYJ PRESS RELEASE 15 February 2018 at 9 EET Stora Enso has created an Augmented Reality (AR) mobile app for its carbon-neutral office paper product Multicopy Zero, a product in Stora Enso’s flagship paper brand family, Multicopy.The Multicopy Zero AR app lets the user explore the product in the forest where it comes from, as augmented reality overlays virtual information on the natural environment. The forest comes to life as the app enables the user to experience an elk walking through the forest, chanterelles on the ground and birds flying and chirping in the air. The AR app