The rising value of the Kiilto brand
An annual survey conducted by Taloustutkimus, a market research firm, announced the 200 most respected brands operating in Finland for 2021. Kiilto rose 12 positions since last year’s rankings.In 2020, Kiilto ranked 78th in theTaloustutkimus Brand Valuation Survey, but now enjoys 66th place overall.This annual report primarily evaluates consumer awareness and appreciation for Finland’s best-known brands.
Consumers are surveyed on a variety of parameters, such as brand positioning, price sensitivity and willingness to recommend (NPS) in terms of real versus perceived value, and then