Tobii Pro acquires UK reseller Acuity ETS and research agency Acuity Intelligence
Tobii has entered an agreement to acquire Acuity ETS, the largest reseller of Tobii Pro’s research solutions, and Acuity Intelligence, a neuroscience-based research and consultancy firm. The acquisition is aimed at strengthening Tobii Pro by enabling direct sales of products and services in the United Kingdom. The Acuity businesses will be integrated into the Tobii Pro business unit, global leader in eye-tracking research solutions. Based in the United Kingdom, Acuity ETS serves a range of businesses and the academic community with eye tracking research