Questions to Nick Kramer, CEO OptiFreeze AB
Why did you accept the offer to become CEO at OptiFreeze? I could see the huge potential of OptiFreeze, personally and as a professional within the vegetable and fruit industry. I was involved in the project with OptiFreeze and Orkla representing Vidinge. Fredrik Westman, former CEO of OptiFreeze, told me about the significant progress in the shelf life extension and invited me to try some samples. And what did you see? The samples were amazing; they had had been stored for more than 14 days after processing. I tried samples of red bell pepper, zucchini, pineapple, mango and