Coloreel appoints Lucia Eklöf as VP Customer Success
Coloreel has appointed Lucia Eklöf as Vice President of Customer Success to lead international expansion. Eklöf joins the company with a strong sales background and an in-depth understanding of international textile business dynamics.Prior to her role at Coloreel, Eklöf managed key accounts at Coats, a global leader in thread manufacturing, where she was responsible for a large portfolio of prominent Scandinavian apparel and footwear brands and their global operations. "We are excited to welcome Lucia Eklöf to our team," says Torbjörn Bäck, CEO at Coloreel. "Her experience in sales