Ingka Group (IKEA Retail) teams up with Annie Leibovitz to turn her iconic camera lens to the lives lived by people at home
Ingka Group, the largest IKEA franchisee, released their 9th annual IKEA Life at Home Report in January. Surveying over 37,000 people globally in 37 countries, one of the key findings from the report was that almost half of people globally (48%) do not feel like their life at home is reflected in the media.That imbalance is the launchpad for an exciting new partnership announced by Ingka Group: a collaboration with renowned American photographer Annie Leibovitz, who will step into the role of IKEA Artist in Residence in 2023. Leibovitz is celebrated for her ability to capture the inner life
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