Stable result under high pace of renewal
The MQ Group’s repositioning to reach a broader target group in Sweden is continuing. Two strong retail brand chains are being formed to meet changed consumption patterns and a more digital future. The period was dominated by a high pace of renewal, while the Group delivered a stable result. Joy is included in the consolidated statements starting from May 2016. First quarter (September 2016-November 2016) · Net sales amounted to SEK 433 million (382), up 13.4 percent. Like-for-like sales declined -5.4 percent (according to the Swedish Retail Institute Index, the market’s