Calcus helps SMEs scratch their growing itch for native advertising
Finnish growth company Calcus.com brings native advertising to SMEs. The next steps on Calcus’s growth path include an equity offering, acquisitions, and an IPO.“Marketers need to make a shift from ‘telling and selling’ to ‘native sharing’,” says Ville Maila, member of the board of native advertising company Calcus.com. Native advertising means publishing content, whether textual or video, within the media so that it blends into the editorial content of the media without being distracting. This new form of marketing is now increasingly starting to be used by small and medium sized