Embracer Group acquires Grimfrost
Embracer Group AB[1] (“Embracer”) has entered into an agreement with the owners of Varyag Group AB (doing business as Grimfrost) to acquire 70 percent of Varyag Group AB. Grimfrost is an e-commerce specialist and a leading player with a global brand within high-quality Viking merchandise.“The Grimfrost team are not only passionate and knowledgeable about our history - they are also true entrepreneurs who have taken the company to a market leading position within a niche that is more popular than ever before. The merger opens up for internal collaboration with Viking themed-games within the