The H&M group’s sales development for the full-year 2019 including the fourth quarter 2019
The H&M group continued to grow globally during 2019 in a rapidly changing fashion industry. The H&M group’s net sales increased by 11 percent to SEK 232,764 m (210,400) in the financial year of 2019. In local currencies, net sales increased by 6 percent. In the fourth quarter of 2019, i.e. during the period 1 September 2019 to 30 November 2019, the H&M group’s net sales increased by 9 percent to SEK 61,704 m (56,414). In local currencies, net sales increased by 5 percent. Sales development for the quarter compared with the previous year was affected by calendar effects, mainly