Global launch of IKEA app reaches new younger buyers
The new IKEA app has been successfully launched in all Ingka markets, offering customers a simple and enjoyable way to find, choose and buy products fast. To date, the app has been downloaded 31.3 million times, with an average rating of 4.6 stars.The dynamic feed of shoppable content has a fresh, contemporary design, allowing users to explore the range, check product information, read ratings and reviews, and add items to their wish list, favourites list or cart. Logged-in users can access carts created on other devices, giving customers an ‘omnichannel experience’.
“The goal was to