Closing the store resulted in increased sales
Advania closed the company’s traditional retail outlet in Reykjavík one year ago and diverted its full focus on digital sales. This has resulted in an 82% increase in turnover for the company’s online shop and an increase in total sales of hardware of 22%. In the beginning of 2018 Advania closed its retail store and moved exclusively towards online retail operations. After successful traditional retail operations for 30 years, the decision to close the store was daring but well contemplated. Advania has operated an online shop for some years. In recent years the purchasing