Zalando aims to be the operating system for fashion
YIT Corporation News, October 30, 2018 at 09:00 a.m.Zalando was founded in 2008 by two friends and has grown from a small online store into a business that is challenging the entire industry. One of the company’s long-term goals is to create a completely personalised online shopping experience for every customer. Zalando’s objective sounds impossible: 24 million stores, one for each of the company’s European customers. When realised, this would revolutionise the entire world of retail. Ten years ago, the idea would still have been completely unrealistic, but with the aid of technology,