Miris launches the marketing campaign “The Swedish Way”
Human milk analysis company Miris today launched its marketing campaign, The Swedish Way. The campaign serves to raise international awareness of target fortification as a means to optimize the nutrition for premature babies.“With this campaign we wish to build opinion and educate how the target fortification is an essential part of ensuring the best possible outcome for a premature baby,” says Miris CEO Camilla Myhre Sandberg. “Sweden is a leading nation in neonatal care and the Swedish way of practicing individualized nutrition through target fortification is a key factor that we believe