Helsinki’s residence programme attracts social media influencers and their followers
Photo:Jussi Hellsten The #MyHelsinkiResidence programme attracted over 80 international social media influencers and freelance journalists to Helsinki in 2017. According to the latest media analysis, the contents produced by these residents reached almost 300 million potential readers during the year. Launched at the beginning of 2016, Helsinki Marketing’s residence programme is open to social media influencers and freelance journalists all over the world. Selected residents get to stay in Helsinki from 3 to 6 nights and create their own programme. They are also encouraged to