Subscriptions in the console market – is this the future of the video game industry?
As the unveiling of new consoles from Microsoft and Sony take the spotlight in the lead up to the holiday shopping season, industry experts Lisa Jaeger, Global Head of the Software, Internet & Media practice at Simon-Kucher & Partners, and Nick Zarb, Partner at Simon-Kucher & Partners, share their insights on the impact new subscription models will have.[San Francisco, CA], [October 21, 2020] – Gaming consoles have traditionally been launched in Q4 to benefit from holiday season spending -- this year is no different with both Microsoft and Sony set to launch not one, but two consoles each