CRM has yet to win its own budget in two thirds of UK businesses
The annual CRM Barometer by Wiraya released today has revealed just 35% of companies have integrated CRM systems. Instead, two thirds of companies are covering marketing and CRM with the same budget, leaving a third of marketers without plans and processes around the technology. However it’s not all doom and gloom: 54% of businesses are planning to up their budget next year and the customer’s voice is getting louder, represented in nearly nine in ten companies (89%). Other key stats from the