High interest for Arctic cross-border trips from European tour operators
Seven European tour operators tested a cross-border travel product from Inari to Northcape and Alta last week. The trip was part of the Visit Arctic Europe project, which markets Northern Finland, Sweden and Norway as one tourism destination.More than 200 tour operators from VAE's European target market areas (Benelux, German speaking Europe and the UK) were invited in December 2016 to participate in familiarization trips to the northern regions of Finland, Sweden and Norway. The aim of these trips is to encourage tour operators to take these destinations and products into their production