Chiquita Rolls Out in London’s Streets with Branded Banana Buses
Chiquita is excited to return to the streets of London to promote its key message of fun and healthy living with a visually vibrant campaign that will be featured on London’s iconic double decker buses running through key central transportation routes throughout the city.
In its sixth year of running the London campaign typically aimed to reach summer tourists, this year Chiquita has shifted gears to reinforce its mass appeal to local consumers with a playful theme focused on its bananas’ superior taste. The two-month campaign will run on the iconic London Buses
Resurs is expanding its Group Management with additional representatives from the company’s business and operational areas and focusing on the customer experience in the Nordic markets. With its new Group Management, Resurs’s new CEO Nils Carlsson can see improved conditions to further strengthen the company’s competitiveness and continue its journey of growth.Resurs has its sights set on continued growth, data-driven innovation and customer experience. Bolstering Group Management is one step in enhancing Resurs’s position in the Nordic market and continuing the company’s journey of growth.
