With Black Friday approaching – European survey shows that consumers are buying less than before the pandemic to promote a more sustainable lifestyle
A majority of European consumers are increasingly aware of sustainability aspects when shopping – creating new challenges for businesses. Close to half of Europe’s parents say that their interest in sustainability motivates them to limit their spending, and 42 per cent of Gen Z would not feel guilty about paying unethical firms later than agreed.According to Intrum’s latest survey, the European Consumer Payment Report 2021, consumers across 24 countries are becoming increasingly interested in limiting their spending as they are pivoting towards a more circular lifestyle.“As climate change