Storytel strengthens its position in MENA – merges Arabic services
In July 2020, Storytel acquired the Arabic audiobook company Kitab Sawti and initiated a strategic review with the intention of merging the regional Storytel app with Kitab Sawti. Starting today, a joint Kitab Sawti/Storytel team will offer the world’s largest audiobook library in Arabic to subscribers in the MENA region under the consumer brand Storytel.“Storytel and Kitab Sawti have become known as story-focused innovators in the audiobook market in the eyes of both the consumers and publishers in the MENA region. It is truly exciting to merge these two inspiring and leading ‘storytelling