Lindex in collaboration for rental of ski clothes
Together with Järvsöbacken, Lindex offers the possibility to rent ski clothes for children this winter. The initiative is one of several that the fashion company has taken recently when it comes to testing new services and circular business models. ‘More than a year ago, we launched Lindex secondhand and rental of outerwear is a new interesting test we are doing to explore circular services and business models. The collaboration with Järvsöbacken gives us valuable insights into how our total offer can be developed to ensure that we create new services that provide both customer