H&M to enter Brazil
Today, H&M announces plans to launch its stores and online in Brazil during 2025. H&M continues its expansion in Latin America by initially entering major cities in Southeast Brazil with a view to further increase its presence across the country over time. H&M opened its first store in Latin America in Mexico in 2012, and today is also present in Peru, Uruguay, Chile, Colombia, Ecuador, Guatemala, Panama, and Costa Rica. With a population of over 210 million in Brazil and a strong appreciation for fashion, there is considerable potential for expansion in the market. “We are thrilled