EmPower Research shares new perspectives on online influencers at ExL 2nd Digital Pharma West conference
SAN FRANCISCO, CA, JUNE 30, 2011 – Following the recent launch of its Social Media-based Online KOL solution, EmPower Research shared new perspectives on online influencers at the ExL 2ndDigital Pharma West conference. Speaking at the conference, Debjani Deb, Managing Partner, stressed the absolute need for healthcare and pharmaceutical companies to augment their traditional influencer networks with the fast emerging, diverse group of online influencers. Given the viral nature of the medium, marketers in the pharmaceutical industry are struggling to monitor and control millions of