GfK CEE invests in Tobii eye tracking to improve insight into consumer behaviour
Tobii Technology , the global market leader in eye tracking, today announces that GfK, one of the largest market research companies in the world, has invested in its entire eye tracking portfolio for package design and shopper research. Expanding its use of eye tracking technology in Eastern European territories, GfK will be using Tobii Glasses and the Tobii X60 Eye Tracker to perform projection, on-screen and real world studies in lab and shopping environments. The eye tracking technology will give GfK a much deeper understanding of consumer behavior by revealing