32% commercial share of TV viewing in Baltics
32% COMMERCIAL SHARE OF TV VIEWING IN BALTICS Modern Times Group MTG AB, the international media group, today announced that its TV3 channels have achieved record commercial shares of viewing in the Baltic states of Latvia, Lithuania and Estonia. TV3 is the largest commercial TV channel in Estonia and the primary challenger in both Latvia and Lithuania. The channels achieved a 31.7% pan-Baltic commercial share of viewing amongst the core audience of 15-49 year olds in the first half of 2002, up 3.5% from the same period last year. TV3 has continued to improve its market shares further in