Thrive wins ‘One You’ campaign in Cheshire East
Brand Communication Agency, Thrive, has won a three-year contract to deliver the Government’s ‘One You’ campaign in Cheshire. ‘One You Cheshire East’ is part of a national health initiative supported by Cheshire East Council, along with Peaks & Plains and Age UK Cheshire East. Thrive will draw inspiration from the national ‘One You’ campaign, which has a remit to improve lifestyle and health, reducing the burden on the NHS. The service will cover weight management, exercise, smoking cessation, drinking and sexual health.Thrive will deliver an integrated campaign encompassing press, radio