Nokian Tyres to start co-operation with the Formula One World Champion Mika Häkkinen
Press release Feb 15th 2016 The two-time Formula One World Champion Mika Häkkinen will become a brand ambassador of Nokian Tyres. The world´s northernmost tyre manufacturer and Häkkinen have signed a multi-year partnership contract. Häkkinen will take part in various projects, e.g. promote safe driving during the coming years. “Mika is an iconic Finn who has shown with his personal example how to succeed and go to the very top in the world of Formula One”, says Ari Lehtoranta, President and CEO of Nokian Tyres.“He is a very down-to-earth person but at the same time an example of