Readly Appoints Horizon Media as Full Service Agency of Record
NEW YORK, NY, September 24, 2014—Horizon Media, the largest and fastest growing privately-owned media services agency in the world, announced today that Swedish-born, subscription-based magazine service, Readly, has named Horizon’s New York headquarters as its agency of record. The agency has been awarded creative, communications planning, and activation duties for the brand with a focus on digital. Horizon Media will launch a national campaign for the brand this month to introduce Readly in the United States.
Dubbed the new way to read magazines, Readly is a subscription based magazine