Paulig launches new innovative chips
Savory snacking is the new playing field for the Paulig-owned Santa Maria brand; an important step in the execution of Paulig’s growth ambitions within this thriving category. With the launch of five popped chips, the international, family-owned company seeks to bring excitement and inspiration to the category and offer consumers an alternative to the traditional fried potato chips.
Snacking is a 38-billion-euro* business in Europe and expected to continue to prosper, offering an important growth opportunity for Paulig.
- With our manufacturing and innovation capabilities