Major merger in camping industry: Scandinavia’s two largest chains become one
Sweden’s and Scandinavia’s two largest camping chains – First Camp and Svenska Campingpärlor – are merging. The new combined chain comprises a total of 55 destinations in Scandinavia and will generate a turnover of almost SEK 700 million in a normal year.The camping industry is facing a bright future thanks to the staycation trend, which has been accelerated by the COVID-19 pandemic, and strong sales of caravans and motorhomes. The revenue generated by First Camp’s Swedish destinations during both the Easter and Midsummer weekends in 2021 was the highest ever.
Now begins the next