Introducing the first deep dive into the BillerudKorsnäs Consumer Panel: Packaging Sustainability for Helpful Brands
Packaging is a clear point of contact with the consumer, regardless of sales channel, and therefore a strategic tool for a brand that is helpful in people’s increasing ambition to become more sustainable-oriented in everyday actions and choices. The BillerudKorsnäs deep dive Packaging Sustainability for Helpful Brands shows that brand owners who clearly empowers consumers to act more sustainable are in high demand among global consumers.In BillerudKorsnäs Consumer Panel Report 2017, the highest index score of all was on the opportunity for brands to differentiate by packaging sustainability,