Orkla expands in the pizza category
Orkla has entered into an agreement to invest in the Danish pizza restaurant chain Gorm's. Gorm's is market leader in the premium pizza restaurant segment in Denmark. Orkla already leads the frozen pizza market in the Norwegian, Swedish and Finnish grocery sector, and the investment in Gorm's will give Orkla a prominent position in a new sales channel with good growth. Gorm's is a strong branded product with robust growth plans in the restaurant, take-away and catering segments in Denmark. The business comprises nine self-owned restaurants in Copenhagen, Odense and Aarhus, as well as